LOCAL SEO
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According to some statistics, there are over 400 million local searches per month...

According to some statistics, there are over 400 million local searches per month and growing. Over 70% or so of searches people do online are people looking for products or services that are local. A majority of people will use online approaches to finding local stores rather than the yellow pages now. It’s finally gotten to that point. So for companies that want to stand out locally, using local search options just makes good sense.

One of the reasons for the explosion in local searching using Google+, is the fact that it’s easy to find scores and summaries with Google Local. Many people will use reviews to make final decisions about what local goods and services to purchase. That’s why focusing on Google+ will allow your customers to spread the word about your brand in just about the most natural and organic way possible.